AI tools directory

Curated AI tools for Australian small businesses. Honest reviews, clear pricing, and practical recommendations.

Showing 41 tools

Writing & ContentFreemium
ChatGPT
OpenAI's conversational AI assistant for writing, analysis, coding, and creative tasks.

Best for:

Any SMB wanting a general-purpose AI assistant

Free tier available. Plus $20/month. Team $25/user/month

ProductivityPaid
Microsoft Copilot
AI assistant integrated into Microsoft 365 apps including Word, Excel, PowerPoint, and Outlook.

Best for:

Businesses already using Microsoft 365

$30/user/month (requires Microsoft 365 subscription)

DesignFreemium
Canva
Design platform with AI-powered tools for creating graphics, presentations, and marketing materials.

Best for:

SMBs creating their own marketing materials

Free tier. Pro $18/month. Teams $30/user/month

FinancePaid
Xero
Cloud accounting software with AI-powered features for invoicing, bank reconciliation, and reporting.

Best for:

Australian SMBs wanting cloud accounting

From $29/month (Starter) to $78/month (Premium)

ProductivityFreemium
Calendly
AI-enhanced scheduling tool that eliminates back-and-forth emails for booking meetings.

Best for:

Service businesses with lots of appointments

Free tier. Standard $10/month. Teams $16/user/month

Customer ServicePaid
Intercom
Customer messaging platform with Fin AI chatbot for automated support.

Best for:

Growing businesses with significant support volume

From $39/seat/month. Fin AI from $0.99/resolution

MarketingFreemium
Mailchimp
Email marketing platform with AI-powered content suggestions, send time optimisation, and analytics.

Best for:

SMBs starting with email marketing

Free tier (limited). Essentials from $13/month

ProductivityFreemium
Otter.ai
AI meeting assistant that transcribes, summarises, and extracts action items from meetings.

Best for:

Businesses with lots of meetings to document

Free tier (300 min/month). Pro $16.99/month

ProductivityFreemium
Notion AI
All-in-one workspace with AI assistant for writing, summarising, and organising information.

Best for:

Teams wanting a flexible knowledge base

Free tier. Plus $8/month. AI add-on $8/member/month

MarketingFreemium
HubSpot
CRM platform with AI-powered sales, marketing, and service tools.

Best for:

Growth-focused businesses wanting an all-in-one platform

Free CRM. Starter from $20/month. Professional from $890/month

Writing & ContentPaid
Jasper
AI content creation platform specifically designed for marketing teams.

Best for:

Marketing teams producing lots of content

Creator $39/month. Pro $59/month. Business custom

FinancePaid
Dext
AI-powered receipt and invoice capture that extracts data and syncs to accounting software.

Best for:

Businesses drowning in receipts and paperwork

From $25/month

OperationsFreemium
Zapier
Automation platform connecting apps with AI-powered workflows and actions.

Best for:

Any business wanting to automate repetitive tasks

Free tier (100 tasks/month). Starter $29.99/month

Writing & ContentFreemium
Grammarly
AI writing assistant for grammar, clarity, tone, and style improvements.

Best for:

Anyone wanting to improve written communication

Free tier. Premium $12/month. Business $15/member/month

OperationsPaid
ServiceM8
Job management software for trades with AI-powered scheduling and quoting.

Best for:

Trades businesses and field service companies

From $29/month

Writing & ContentFreemium
Copy.ai
AI-powered copywriting tool for generating marketing copy, blog content, and social media posts.

Best for:

Marketing teams needing quick copy variations

Free tier (2000 words/month). Pro $49/month. Team $249/month

Writing & ContentFreemium
Writesonic
AI content generator for articles, landing pages, ads, and product descriptions.

Best for:

SMBs wanting SEO-focused content creation

Free trial. Pro from $19/month. Enterprise custom

ResearchPaid
Semrush
Comprehensive SEO and market research platform with AI-powered insights and competitor analysis.

Best for:

Businesses serious about digital marketing and SEO

Pro $129.95/month. Guru $249.95/month. Business $499.95/month

ResearchFreemium
Similarweb
Market intelligence platform for competitor analysis, traffic insights, and industry benchmarking.

Best for:

Businesses wanting to understand their competitive landscape

Free tier (limited). Starter $125/month. Professional $333/month

ResearchFreemium
SparkToro
Audience research tool that reveals where your customers spend time online and what they engage with.

Best for:

SMBs wanting to understand their target audience

Free tier (10 searches/month). Starter $50/month. Standard $150/month

PresentationsPaid
Beautiful.ai
AI-powered presentation software that automatically designs slides as you add content.

Best for:

Teams wanting polished presentations without design skills

Pro $12/month. Team $40/user/month. Enterprise custom

PresentationsFreemium
Gamma
AI presentation maker that creates beautiful decks, documents, and webpages from simple prompts.

Best for:

Anyone wanting to create presentations quickly from ideas

Free tier (400 AI credits). Plus $8/month. Pro $15/month

PresentationsFreemium
Tome
AI-native storytelling format for creating presentations, proposals, and interactive narratives.

Best for:

Sales teams and creatives wanting modern presentation formats

Free tier. Pro $16/month. Enterprise custom

PresentationsFreemium
Slidebean
AI-powered pitch deck creator specifically designed for startups and businesses seeking funding.

Best for:

Startups and businesses preparing investor pitch decks

Free tier. Starter $199/year. Premium $499/year

Writing & ContentPaid
Surfer SEO
AI-powered content optimisation tool that analyses top-ranking pages and suggests improvements.

Best for:

Content creators focused on search engine rankings

Essential $89/month. Scale $129/month. Enterprise custom

Writing & ContentPaid
Frase
AI content tool that researches, writes, and optimises SEO content in one platform.

Best for:

Content marketers wanting research and writing in one tool

Solo $14.99/month. Basic $44.99/month. Team $114.99/month

ResearchEnterprise
Crayon
Competitive intelligence platform that tracks competitor activities and market movements.

Best for:

Growing businesses with active competitors to monitor

Custom pricing based on needs

ResearchEnterprise
Brandwatch
Social listening and consumer intelligence platform with AI-powered trend analysis.

Best for:

Brands needing deep social and consumer insights

Custom pricing

Writing & ContentPaid
Pictory
AI video creation tool that transforms text content into engaging videos with stock footage.

Best for:

Content marketers wanting to repurpose written content as video

Starter $19/month. Professional $39/month. Teams $99/month

Writing & ContentPaid
Synthesia
AI video generation platform that creates professional videos with AI avatars and voiceovers.

Best for:

Businesses needing scalable video production without filming

Starter $22/month. Creator $67/month. Enterprise custom

Data & AnalyticsFree
Google Analytics 4
Free web analytics platform with AI-powered insights, predictive metrics, and audience analysis.

Best for:

Every business with a website

Free. Analytics 360 from $12,500/month for enterprises

Data & AnalyticsPaid
Tableau
Visual analytics platform with AI-powered insights for creating interactive dashboards and reports.

Best for:

Data-driven businesses needing advanced visualisation

Creator $75/user/month. Explorer $42/user/month. Viewer $15/user/month

Data & AnalyticsFreemium
Microsoft Power BI
Business intelligence tool with AI capabilities for data visualisation and self-service analytics.

Best for:

Microsoft 365 users wanting business intelligence

Free (Desktop). Pro $10/user/month. Premium $20/user/month

Data & AnalyticsFree
Looker Studio
Free data visualisation and reporting tool from Google for creating shareable dashboards.

Best for:

SMBs wanting free dashboards for Google data

Free

Data & AnalyticsFreemium
Mixpanel
Product analytics platform with AI-powered insights for understanding user behaviour.

Best for:

Product teams wanting deep user behaviour insights

Free tier (20M events). Growth $20/month. Enterprise custom

Data & AnalyticsFreemium
Hotjar
Behaviour analytics tool with heatmaps, session recordings, and AI-powered surveys.

Best for:

Businesses wanting to understand how users interact with their website

Free tier (35 sessions/day). Plus $32/month. Business $80/month

Data & AnalyticsFreemium
Amplitude
Digital analytics platform with AI-powered insights for product and marketing teams.

Best for:

Product-led businesses tracking user journeys

Free tier. Plus from $49/month. Growth custom

Data & AnalyticsFreemium
Databox
Dashboard and reporting tool that pulls data from multiple sources with AI benchmarking.

Best for:

Agencies and businesses tracking KPIs across multiple tools

Free tier (3 dashboards). Starter $47/month. Professional $135/month

Data & AnalyticsPaid
Supermetrics
Marketing data pipeline that pulls data from ad platforms into spreadsheets and dashboards.

Best for:

Marketing teams consolidating data from multiple ad platforms

From $29/month per connector

Data & AnalyticsPaid
Whatagraph
Marketing reporting platform with AI-powered insights and automated client reports.

Best for:

Marketing agencies needing polished client reports

Professional $199/month. Premium $299/month. Custom enterprise

Data & AnalyticsFreemium
Klipfolio
Cloud-based dashboard platform for real-time business metrics and KPI tracking.

Best for:

Teams wanting real-time KPI dashboards on office displays

Free tier. Grow $90/month. Team $225/month

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