Privacy Policy

sophie.com.au ("Sophie", "we", "us", or "our") is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services (the "Platform").

2.1 Information you provide directly:

• Contact information (name, email address, phone number, business name)
• Booking and consultation requests
• Messages sent through our contact forms or AI chat
• Assessment and quiz responses
• Newsletter subscription details

2.2 Information collected automatically:

• Device information (browser type, operating system)
• IP address and approximate location
• Pages visited and interactions with the Platform
• Cookies and similar tracking technologies

2.3 AI Chat Data:

When you use our AI chat feature, we collect and process the content of your conversations to provide responses. Chat data may be used to improve our services but is not linked to your personal identity unless you voluntarily provide identifying information within the chat.

We use your personal information to:

• Provide and improve our services
• Respond to your enquiries and requests
• Process consultation bookings
• Send newsletters and marketing communications (with your consent)
• Analyse usage patterns to improve the Platform
• Comply with legal obligations
• Protect our rights and prevent fraud

We may disclose your personal information to:

• Service providers who assist in operating our Platform (hosting, analytics, email services)
• Professional advisers (lawyers, accountants) as required
• Government authorities if required by law
• Third parties with your consent

Overseas Disclosure: Some of our service providers may be located overseas, including in the United States. We take reasonable steps to ensure overseas recipients handle your information in accordance with Australian privacy laws.

We use cookies and similar technologies to enhance your experience on our Platform. These include:

• Essential cookies: Required for the Platform to function
• Analytics cookies: Help us understand how visitors use the Platform
• Preference cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of the Platform.

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Security measures include:

• Encryption of data in transit and at rest
• Secure hosting infrastructure
• Access controls and authentication
• Regular security assessments

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When no longer needed, we will securely destroy or de-identify your information.

Under the Australian Privacy Principles, you have the right to:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Complaints: Lodge a complaint if you believe we have breached your privacy
• Opt-out: Unsubscribe from marketing communications at any time

To exercise these rights, please contact us using the details below.

Our Platform may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

Our Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

sophie.com.au
Privacy Officer
Email: privacy@sophie.com.au

If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.